They're pumpkin donuts but they have the sugar glaze they put on regular donuts. The sugar glaze was the main flavor of the donut, overpowering the pumpkin. In fact, I couldn't get much a pumpkin vibe from them. I've noticed with a few pumpkin snacks that if they go for the natural pumpkin flavoring too much, it's not the pumpkin taste everyone is used to.
Lately I've been suspecting that artificial pumpkin flavoring is more what people expect. I'm not a pumpkin expert but I don't think natural pumpkin flavoring in some products isn't very strong. Case in point, these donuts. Good donut? Yes. Pumpkin flavoring? Not much. 6/10
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